In 2016, the Beer Institute announced the Brewers’ Voluntary Disclosure Initiative. Under this program, beer industry leaders committed to providing nutritional information, freshness dating, ABV (alcohol by volume), and ingredients for their beer by the end of 2020.
Today, more than 95% of all beer sold by participating companies reflects these disclosure standards. Consumers age 21 and older overwhelmingly agree with voluntary disclosures. Recent polling shows 75% of Americans believe alcohol beverages should have nutrition labels, and 72% say it encourages responsible consumptions.
Participating brewers and beer importers delivered on their commitment. Consumers now have critical information about the beer they choose.
No other alcohol segment can match the depth and breadth of label transparency these brewers and beer importers now provide.
Participating Beer Institute members voluntarily provide consumers more information about their products. Specifically:
Beer Institute member companies Anheuser-Busch, Molson Coors Beverage Company, Constellation Brands Beer Division, HEINEKEN USA, and FIFCO USA all participate in the Brewers’ Voluntary Disclosure Initiative.
The beer industry offers more information to consumers than any other alcohol category.
The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as the U.S. Brewers Association, the Beer Institute is committed today to the development of sound public policy and to the values of civic duty and personal responsibility.